Friday, December 25, 2015

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative



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ISBN-13:
9781119183235

Publisher:

Wiley

Date of publication:
03/02/2016

sold:
E-Book PDF

Format:
PDF

Pages:
288

Sales rank:
434440

File size:
3 MB


Read or download the PDF e-book Hacking Marketing: agile-practices to make your marketing smarter, faster, and more innovative -


Application software inspired by the concept of governance to accelerate the modern marketing

In many ways, modern marketing has more to do with the software profession than it does with the classic marketing management. As surprising as it may sound, this is a natural result in the digital world. Marketing should move faster, adapt more quickly to the feedback in the market, as well as to manage an increasingly complex set of customer experience touch points. All of these challenges are shaped by the dynamics of the software # 8212; from a growing number of technologies in our own organizations to the global forces of the Internet as a whole.

But you can turn it to your advantage. And you do not need to be technical to do it.

Hacking Marketing will show you how to overcome these problems by adapting successful control mechanisms of the software industry in the marketing practices for all businesses in the digital world. You will learn about flexible and lean management methodology, innovative technologies used by technology companies with high growth rates, which can be used by any organization, pragmatic approaches to expand marketing in a fragmented and constantly changing environment, as well as strategies to unleash the full potential of talent in the digital century.

Marketing duties and tactics has changed dramatically over the past decade. This book is now updated marketing management, to better serve the rapidly growing discipline.

The increase in the rate of response marketing without chaos or burnout Design "continuous" marketing programs and campaigns that are constantly growing drive to evolve with more marketing experiments while actually reducing the possibility of the risk of marketing architect in layers for better scale and adapt to a balance change strategic focus with the ability to harnesses emergent opportunities

As a marketer and manager, marketing Hacking expand your mental model for how to conduct marketing in a digital world, where everything is # 8212; including marketing # 8212; and flows at a rate adaptive software.


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