Tuesday, December 22, 2015

Archipelago Tourism: Policies and Practices



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ISBN-13:
9781317179610

Publisher:

Taylor Francis

Date of publication:
09/03/2016

sold:
E-Book PDF

Format:
PDF

Pages:
288

File size:
6 MB


Read or Download PDF book Archipelago Tourism: Policy and Practice -


The study provided a conceptual understanding of the archipelago "twist" in the context of tourism principles, policies and practices, this amount is based on an international series of case studies to analyze the best practices in branding, marketing and logistics in the archipelago tourist destinations. The book asks and seeks to answer questions such as: How to "sell" the multi-island destination, without the risk of a message, which can be too complicated and diffuse for the audience to grasp? Whether visitors are encouraged to do one "islands"; and, if so, how and with what the logistics? How can we ascribe to specific areas of the island archipelago in the overall brand? Will smaller islands rebel against sophisticated branding strategies that actually benefits the other islands? As can be read or transport policy as a function of the craft 'reterritorialisation' of multi-island space? This book pioneers of the study of the archipelago as a tourism research focus (not just locus); heuristic device for the visualization of the islands as a place of various types of tourism practice, industry and politics, but also the challenges and opportunities.


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