Thursday, December 31, 2015

How Canadians Communicate V: Sports



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ISBN-13:
9781771990097

Publisher:

Athabasca University Press

Date of publication:
03/15/2016

sold:
E-Book PDF

Format:
PDF

Pages:
395

File size:
5 MB


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Fewer Canadians than ever lacing skates, swimming lengths in the pool, practicing their trick, and experience the thrill of competition. However, despite the decline in active participation, Canadians are spending huge amounts of time and money on the sport as fans and followers of sports competitions and sports culture. Never has media coverage of sports have been more exhaustive, and it has never been more driven by commercial interests and the need to fuel consumerism, which depend on corporate profits. But the power plays happening now in the arena of sports is not only a question of money. On the question, as well as in the media capture sports are values ​​that inform our everyday life, physical and emotional health, as well as symbols, as long as playing a central role in a sense of Canadian identity. Recording from various points of view, investors in this collection are set to investigate the influence of media on our reception, and the attitude to sport # 8212; unpack the values ​​that sport is for us as citizens and consumers. Some of the participants to explore the function of sport as a spectacle # 8212; the escalation of violence, disputes over the use of drugs, as well as media # 8217; s coverage of the tragic death # 8212, while others shed light on the way in which the media are used to transform sports into a vehicle for the expression of identity and nationalism. The goal is not to score points, but to prompt a critical discussion of why sports matter in the Canadian life and culture, and how they contribute to the construction of identity.


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