Sweat Equity: Inside the New Economy of Mind and Body
Read online or download
ISBN-13:
9781118914601
Publisher:
Wiley
Date of publication:
03/29/2016
Series:
Bloomberg
sold:
E-Book PDF
Format:
Pages:
240
File size:
430 KB
Read or Download PDF book Sweat Equity: Inside the new economy of mind and body -
Go into the trends that spawned a multi-billion dollar industry for the top five percent
Sweat Equity is inside the multi-billion dollar trend towards endurance sports and fitness, to discover who is behind the wheel, who pays for it and who profits. Bloomberg, Jason Kelly, author of The New magnates, profiles of participants, entrepreneurs and investors, in the center of this movement, exploring this phenomenon, in which a wave of people # 8212; headed by the richest # 8212; They are becoming more and more obsessed with the look and feel better. Through in-depth look inside the company and the events of the New York Road Runners to tough Mudder and the Ironman, Kelly and company profiles of people seeking to meet the needs of these customers, as well as the features and strategies that have made them so successful.
In today's world, filled with anxiety, pressure and competition, people are spending more time and money than ever before to calm your mind and tone their bodies, sometimes thrusting itself the most extreme limits. Even obesity rates hit all-time high, the most financially successful among us collectively spend billions each year on clothing, gear and entrance fees. Sweat equity charts the rise of the movement, through the eyes of competitors and companies that serve them. Through conversations with entrepreneurs, many of which are due to their own fitness obsessions, and first-hand accounts of the sport themselves, Kelly delves into how the movement takes shape.
To understand social science, physics and economics of our desire to carry out activities such as endurance sports and yoga Get to know the target demographic stamina business section describes how to distance running # 8212; once a fringe hobby # 8212; It has become a multibillion-dollar enterprise fueled by private Understanding how different generations of Justice conduct a physical form and how fast-growing companies sell themThe ability to run, swim, and crawl in the mud resonates more and more of us, as well as sports once considered extreme become mainstream. As Baby Boomers tend to stay in shape and Millennials hyperconnected find meaning in the world, the demand for a race bib exceeds supply, even as the cost escalates to participate. Sweat Equity, through the stories of men and women in the most influential races and companies goes to the heart of the movement, where the mind, body, and face a lot of money.
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