Wednesday, January 6, 2016

The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply



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ISBN-13:
9781317036937

Publisher:

Taylor Francis

Date of publication:
03/16/2016

Series:

supply and marketing of agricultural products

sold:
E-Book PDF

Format:
PDF

Pages:
382

File size:
7 MB


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Food and Agribusiness is one of the most rapidly changing global markets; a change that is driven by technology, developments in the field of production and supply, as well as the growing involvement of consumers. The success of the agri-food industry and many of our household brand name will depend on how much you know about these changes, and the degree to which you can deliver safe and competitive products in the face of rising expectations about the safety and quality of food, as well as also a change of attitude to the environment, human diet and nutrition, and animal welfare. brand food crisis offers perspectives on many key aspects of these changes, including the role of business, politics and the media in connection with and engaging stakeholders on: o appropriate and dynamic models of risk and crisis management; the cost of innovative and sometimes controversial, food systems; about their buying behavior and attitude towards movements, such as organic and fair trade; how and where we source and buy food in our present time (in the future). Quality of original research underlying this book and imagination and practicality with which the authors of application solutions for the industry's first course. Any person in charge of food marketing, communicating about the food industry, or the interaction with customers will find this is an important source of ideas and inspiration.


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