Thursday, December 17, 2015

Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships



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ISBN-13:
9781317185284

Publisher:

Taylor Francis

Date of publication:
03/23/2016

sold:
E-Book PDF

Format:
PDF

Pages:
348

File size:
22 MB

The note:
This product can take a few minutes to download.


Read or Download PDF book Advanced Database Marketing: Innovative Methodologies and applications for customer relationship management -


Although the definition of database marketing hasn # 8217; t changed its meaning became more vivid, versatile and exciting than ever before. Advanced Database Marketing provides embedded guide to methods and applications that define this new era in the field of database marketing, including advances in areas such as mining text, recommendation systems, online marketing and dynamic customer relationship management. The impressive list of participants, including many thought leaders in the field of database marketing from around the world to combine the head, which combine the best scientific research and business applications. The result is a comprehensive guide and reference for marketing and brand analysts, master students, teachers and researchers in the field of marketing analytics. Distribution channels and marketing platforms and the complexity of interactions with customers, creating an urgent need for a multidisciplinary and analytical tools. Advanced Database Marketing is a resource for marketers to reach understanding and increase financial performance; to enable them to implement and evaluate approaches to marketing, who will be responsible, in equal measure, the changing needs of customers and businesses that cater to them.


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