Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

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Read online or download

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ISBN-13:
9780997284904

Publisher:

Information Today, Inc.

Date of publication:
03/02/2016

sold:
E-Book PDF

Format:
PDF

Pages:
208

File size:
3 MB

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Read or Download PDF book in content marketing: EContent Magazine's Guide to the roles, tools and strategies for prosperity in an era of brand journalism -

Marketers and brands seeking to capitalize on content marketing mania, but how EContent’s Theresa Kramer notes relatively few companies do it well. In this book, Cramer’s common sense guide demystifies the discipline and provides the strategies and tactics that work today. Kramer offers definitions and background, highlights the minefields and misfiring, and describes the exciting new roles and opportunities for marketers, publishers and journalists. Inside content marketing over how to guide—it’S interesting and insightful.

, Download or read PDF.

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